Chef News For The Non Chef
The Concept of Fresh and Clean applies
to the taste of coffee & tea whereas more earthiness is pleasant in
chocolate. High quality white chocolate could have a tinge of
earthiness and receive rave reviews. Are we contradicting ourselves
saying chocolate can have earthiness but coffee and tea should not.
Isn't this a contradictory statement ?
Hey sit down. Put away your knives chefs ! Take a closer look at
what I wrote. It's all about balance. The artisan that made my white
chocolate taste so good added just some earthiness to balance the
sweetness found in so many white chocolate dishes. I ask that you
apply the same standard to coffee and tea.
When a coffee is too light it hasn't enough body and when roasted
too dark has too much body. What's going on ? There's a mismatch
between the roast and the origin. Apply a critical analysis to the
beans used and you might even find that the roaster misapplied the
application of robust beans- those highly caffeinated low grown gems
that are used by request only in our store-. How can you be certain
these beans are used. First, your stomach will tell you. Second your
mind and possibly your heart too. Taste is usually dirty with scents
of car tires. In the Jersey Shore area some roasters use them and to
mask them with Harrar.
In a regular roast using just Arabica beans you can achieve the same
results. Now moving on to tea. An oolong might be flavored using
jasmine flowers to tone down the depth of an oolong. Making it an
art to achieve its perfection. This is found in our orange oolong
tea.
The Art of the Coffee Deal
as it applies to keeping your lifestyle in our present economy. In
my trips to Walmart and Wegmans I always pass the coffee isle to see
what the masses are drinking....and at what price. As prices soar
the price gap between common coffee and our gourmet roasts are
narrowing. The awful economy has put us in play just as it did
several years ago.
$8.57 will buy you a pound of not just roasted coffee at some
supermarkets. Its close to what they sell beans in bins for. For
just some more change the customer can buy a pound of fresh coffee
beans roasted that day and get more cups to boot. Go to our specials
page and browse our store for more low prices.
a store like ours and begin to order. You might find you
need a few moments to orient yourself. After all this is not a cafe
you see everywhere. That's it exactly, you can't find the staff that
won't talk, making drinks from origins they don't know about, and
have hardly traveled walking the streets of an unknown to tourists
side of town. With this knowledge we make a different kind of
product and we were to some degree made into different kinds of
people. People associated with our store will probably never darken
the halls of a chain store. Except for the use of their bathrooms.
Or taking up space to get to the business next door. Arrogance can
be appropriate when you have a history of positive performance, and
we have that history of romancing the bean and tea leaf.
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