| |
Coffee News From Around The World
International version of
coffee news being broadcast on the net through our website. There's the news that's unfit to print
and then there's insider news about the world. On our
website at the Jersey Shore. version. Jersey Shore Coffee News International issue from Avon By The
Sea, NJ 07717.
In the interest of
customers that want great coffee we present this important article from the
SCAA. Coffee and Tea of Yesteryear produces some of the finest quality
available, so before your customers go elsewhere you could be ahead of them
and come to us.
Chefs, Restaurateurs and Food Service Professionals Invited to
Learn Why Great Restaurants Need
Great Coffee
LONG BEACH, Calif.--(BUSINESS WIRE)---For
the Specialty Coffee Association of America (SCAA), it’s a
no-brainer that great restaurants need great coffee. But, from May 4
– 7, the SCAA will go beyond the basics and present the culinary
world with valuable specialty coffee intelligence at SCAA’s 19th
Annual Conference & Exhibition at the Long Beach Convention &
Entertainment Center, Long Beach, Calif. As the specialty coffee
industry’s premier conference, the event will take an in-depth,
educational approach to coffee and its significant relationship with
cuisine. The conference’s “Culinary Pathway” track will feature
renowned food writers, authors and experts to help businesses
succeed. Chefs, restaurateurs and food service professionals are
invited to attend the conference and join SCAA, the world's largest
coffee trade association with member companies from over 40
countries.
Chef Jimmy Sneed, a presenter at the upcoming SCAA conference, said,
“The difference between a good restaurant and a bad restaurant is
easy to see. But the difference between a good restaurant and a
great restaurant is in the details. Average coffee belongs to the
same club as tap water and canned vegetables.” Sneed will turn up
the heat on “Why Great Restaurants Need Great Coffee,” and set the
stage for the SCAA’s “Culinary Pathway” track.
The SCAA session titled“Coffee and Its Place at the Table”
will take a historical overview of the use of coffee in cuisine. The
session will give a primer on how coffee can fit in with fine foods,
which coffees to use and when to use them. Timothy James Castle,
president of Castle & Co., and Joan Reis Nielsen, president of
Nielsen & Associates, will present and focus on how coffee affects
the taste of food with the same complexities as wine.
The session “Menus and Marketing: Spotlighting Specialty Coffee
to Drive Sales” will show attendees how to use a menu and market
coffee. Experts will cover how to train staff to describe coffees to
customers and how to pair coffee with desserts. The class will also
provide an overview of several key certifications. Ed Arvidson,
Bellissimo Coffee InfoGroup, and Linda P. Smithers, Susan's Coffee &
Tea/Daterra Coffee, will present.
Food service professionals will also learn how the coffee equipment
in a restaurant can enhance presentation. During “Back of the
House Equipment for Front of the House Presentation,” experts on
filter-drip, espresso and French press brewing will discuss
practical solutions. The session will cover: café layout;
anticipated customer traffic; electrical supply; water quality;
budget and menu; merchandising; barista theater; and new
technologies. Presenters include: Greg Fisher, BUNN Corporation;
Peter Kelsch, Espresso Services, Inc.; and Nils Göran Lindblad,
Bodum USA.
According to the conference presenters for “Restaurant Seeks
Roaster: Improving Your Coffee by Choosing the Right Roaster,”
consumers are more coffee savvy, and treating coffee like a
condiment is no longer acceptable for restaurants. The session will
explain how the right coffee roaster is as important to a business
as its source for meats. Conference delegates will learn the rules
and hear a testimony of success. Speakers include Michael David of
Sona Restaurant and Terry Davis of Ambex, Inc.
The “Culinary Pathway” sessions are just one of the many
highlights at SCAA’s 19th Annual Conference & Exhibition. As the
industry’s premier coffee event, the conference features over 200
hours of education on topics such as: growing and processing;
roasting; brewing and serving; quality and standards;
sustainability; industry trends; coffee cupping; business best
practices; espresso basics; and more. International
attendees--including coffee producers, exporters and importers,
roasters, retailers, manufacturers and baristas--will discover more
than 700 exhibit booths featuring everything relating to coffee.
Online registration and more information is available at
www.scaa.org or
www.scaashow.org.
About the SCAA
Founded in 1982, SCAA is the world's largest coffee trade
association. SCAA members are located in over 40 countries and
represent every segment of the specialty coffee industry, from
coffee growers to coffee roasters and retailers. The SCAA's mission
is to be the recognized authority on specialty coffee, providing a
common forum for the development and promotion of coffee excellence
and sustainability. The SCAA's dedication to excellence in coffee is
realized through the setting of quality standards for the industry;
conducting research on coffee, equipment and perfection of craft;
and providing education, training, resources and business services
for members. The SCAA's annual conference is held in a different
U.S. city each year and is the coffee industry's largest gathering
and exhibition.
Complimentary press registration for the conference is available to
qualified media at http://scaa.org/press_registration.asp.
Contacts
Specialty Coffee Association of America
Mike Ferguson, 562-624-4100
mferguson@scaa.org
or ak PR Group
Aaron Kiel, 562-983-8113
akiel@akprgroup.com
story. Try our products.
a store like ours and begin to order. You might find you
need a few moments to orient yourself. After all this is not a cafe
you see everywhere. That's it exactly, you can't find the staff that
won't talk, making drinks from origins they don't know about, and
have hardly traveled walking the streets of an unknown to tourists
side of town. With this knowledge we make a different kind of
product and we were to some degree made into different kinds of
people. People associated with our store will probably never darken
the halls of a chain store. Except for the use of their bathrooms.
Or taking up space to get to the business next door. Arrogance can
be appropriate when you have a history of positive performance, and
we have that history of romancing the bean and tea leaf.
|
|