Coffee Roasting Hobbyist
Sitting around with friends in
the coffee roasting career field last week So I thought I'd
write about the cooking trend of roasting one's own beans as a basis
for a career into the profession of coffee roasting. From the
perspective of basic self deceptions starting out with an idea of
romanticism about an industrial art. Coffee roasting hobbyist to
retailer is a step that hopefully includes professional training,
intellectual curiosity, and an ability to be uncomfortably alert to
what is going on.
Cooking is fascinating as a
career and has many financial rewards, if you're good at it. Being
good at it to some is a secondary consideration, because most like
the idea about its romance. Conjuring up images of yesteryear. As an
artisan crafter being creative from start to finish. This romantic
view will usually have an abrupt ending when you experience your
first fire. In my case it happened under controlled circumstances
with a master roaster standing near.
Soon the reality of grueling work sets
in and decisions get based on the economics of it, especially when
you're no good at it. It can be disheartening, and even sad to be a
grill person, and be bad at it. Roasting coffee is cooking and
requires the knowledge of chemistry to a point, the desire to do it,
absent of any attitudinal bitterness that might develop. When anger
and disappointment replace the fun of it its time to fix cars or sew
wallets?
All so familiar when I was an
executive chef running into food industry workers travelling town to
town making $1.10 hr. That was awhile ago, but much hasn't changed
except the feeling in some that they can do anything. For more
rational minds you must wonder what brings people to the decision to
roast coffee on their own without any consideration of the many
businesses that roast coffee and do a lousy job at it. We like to
hear someone who roasts coffee as a hobby because they're a distant
cousin of sorts to us. Not whether they can do it the best just
because they do it. So we tend to not mind sharing our green beans
and information with them.
The transition from going from
hobbyist to trained professional can involve technical training,
chef school, internships. All of these.
It is something different when
passion for flavor or money makes people think "Heck I can roast
coffee. I can do anything." But can we have a discussion about why
you'd want to ? Obviously there's more cash in brokering the coffee
service rather than sweating over moisture meters, scales, and
navigation of supply chains to derive quality. Cooks do it all the
time. Executive chefs. People who know what pyrolysis is; in other
words, one of the processes whereby fire is ignited. This
chef
explains some of these complexities.
You need to control the process and be skilled enough to perform
control manually. A machine can't do it for you ! To the right it
looks as though the beans are on fire, but they won't burn at the
hands of experience. Coffee roasting is cooking. A knowledge of
chemistry helps to a point.
Careless economics and how to
make a coffee house successful. Roasting is transformed into an
industrial art quickly and with subtlety if you're good and people
appreciate it. But the two disciplines of coffee house business
management should not be confused with the actual profession of
roasting coffee. Roasting coffee in a business means it is an
economic decision and needs much more preparation to fit it into a
coffee house restaurant. Beware, not all people enjoy smoke filled
rooms. So a smoke free coffee roaster is necessary. Because of its
strong aroma smoke can penetrate the entire environ and ruin a good
business.
Economics. Money pure and
simple. Roaster direct buying for a cafe from us at around $5.50 lb up to
our $8.50 a pound is a scale of improved quality in taste. That said
retail stores get any quantity they want below 15 pounds. Which
increases their chances to stock a greater variety of beans. Convert
this small amount of money and small carbon foot print to $ 1.00 a
cup and you'll get $50.00 plus for a pound of coffee brewed even
half way correct will make you $25.00 a pound. Add a flavor and get
$1.45 per cup or have seven flavored coffees brewed each morning and
your profits skyrocket. You can burn coffee incense if you like or
buy a quarter pound coffee roaster like we did and add a little
smoke to drive your customers and you'll still make more money
buying roaster direct coffee than roasting your own beans. You'll
notice in store roasting grocery stores ,etc. is fading away as a
trend nationally in favor of ready to drink options. There's just
more money in it. Didn't you ever hear of Starbucks ? WAWA ?
Noise. Machinery is noise and
detracts from the social experience of coffee roasting. Because in
some ways there's a big leap from the world of small coffee craft
and artisan roasting to industrial setting. A
space design engineer can resolve most of these issues but it is
going to need attention, especially the space to heat intensity
ratio, cost of cooling the environment. The almost silent operation
of the Royal roaster makes part of this solved, but one must leap
into a world of good cooling. To see good examples of this visit a
farmers market that has a roaster. The heat can be unbearable if you
get into a production schedule.
Out of 180 plus coffee
producing countries we have used over thirteen suppliers of green
coffee, eight tea suppliers, and several cocoa suppliers in the
eight years of business. From Hawaii to Australia even Bali we've
imported for small coffee houses, tea rooms, surfers and tattoo
artists an item that has made them happy. After retiring our larger 1974
hot air Sivetz roaster we now have a small custom roasting hot air roaster
business for small accounts or special events, tasting, and testing.
We also blend green beans for
business accounts so that they can roast their own or have their
present roaster do it. If you can't manage to keep from getting lost
in this massive system of inventory and need help navigating it or
locating a roaster that is competent to handle your demands we can
broker that for you. And manage the go between or find someone who
can represent you. There is no reason why we can't work together on
some level.
If you're about to roast as a
hobbyist you could enjoy the dilly dally fun part of it, but
training is everything beyond that, if you make a living at it you
need to be very strong on endurance.
Compare our roasted coffee special to your home roasted beans and
experience something totally different.
story. Try our products.
a store like ours and begin to order. You might find you
need a few moments to orient yourself. After all this is not a cafe
you see everywhere. That's it exactly, you can't find the staff that
won't talk, making drinks from origins they don't know about, and
have hardly traveled walking the streets of an unknown to tourists
side of town. With this knowledge we make a different kind of
product and we were to some degree made into different kinds of
people. People associated with our store will probably never darken
the halls of a chain store. Except for the use of their bathrooms.
Or taking up space to get to the business next door. Arrogance can
be appropriate when you have a history of positive performance, and
we have that history of romancing the bean and tea leaf.
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